Combining these three types of data can help you understand exactly what causes sales to climb or drop in certain stores, so you can take a targeted, data-driven approach to planogramming. Sales data is simply how much of each product is sold over a certain period at certain store locations. Activity data is your team’s execution in the field, such as the visits their making and how well they’re able to cover their territory. Observational data represents in-store conditions - number of facings, competitor activity, etc. The three types of retail data that will help you make data-backed decisions are Observational, Activity, and Sales data.

This information, when tracked appropriately, fuels data-backed decision making that empowers you to plan smarter and maximize profit. Before starting a planogram, you need quality data on not only past sales, but also on the conditions that caused those sales. Organizing your planogram template on a hunch doesn’t cut it when nose-to-nose with your competitors. They are a space planning software development and consultancy company and they have one goal in mind: help you design They strive to achieve this goal by. This familiarity makes it easy for shoppers to identify their favorite products and walk away with that brand in their cart. Not only do planograms help brands develop the most profitable shelf strategy, but it allows them to easily make their presentation on the shelf consistent across retailers. The planogram may be schematic or have images of the actual products, depending on how it's designed. Products might be grouped by type, size, popularity or other categorizations relevant within the market.

Planograms are beneficial to a merchandising strategy as they take into account techniques like cross-merchandising, and aim for the most profitable product placement. Planograms - also referred to as POGs - are a visual representation of product shelving used to maximize capacity and sales. Doing this allows them to utilize every inch of the available space. With countless SKUs of varying sizes, how do they stay organized? Planograms. Managers tailor displays to the specific dimensions of the shelves and products in order to optimize space.

Free planogram software